Income Analysis of Broiler Retailers in Traditional Manado City Markets

Jolanda Kitsia Juliana Kalangi, Ingriet Deybie Rinny Lumenta, Dian Kristianti Harefa

Abstract

This research aims to analyse income and affects factors of broiler retailers in Bersehati Traditional Manado City Market. The collected data were from primary and secondary sources. Primary data were obtained directly from interviews using respondents' questionnaires and secondary data from relevant agencies and other research results.  The purposive sampling method was used to appoint the location. The respondents of this research based from the consideration that the Bersehati Traditional Market and Pinasungkulan Market are the most considerable number of retailers. Both of them are non-permanent and permanent traders. The number of respondents is determined based on criteria of permanent traders of 30 people. Based on the results of this research, the income of the retailers' traders in Bersehati Traditional Market and Pinasungkulan Market was IDR 2,639,945,070/year. The factors that significantly affect the income of broiler sales in the Bersehati Traditional Market and the Manado City Pinasungkulan Market (P<0.05) are the volume of broilers sold and the selling price broilers and the marketing costs.

 Keywords

Income, retailer broilers, traditional market

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DOI: https://doi.org/10.14334/Proc.Intsem.LPVT-2021-p.33

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